Topul brandurilor în EUROBRAND-100

Eurobrand Global Top 100

Ranking 2015	Ranking 2014	Вrand Corporation	Corporation	Industry	Country of Ownership	Brand Value, in € m	Percent Change	Industry Ranking

1	1	Apple	IT & Technology	USA	136 902,704	21,0%	1
2	2	Google	IT & Technology	USA	73 631,574	9,1%	2
3	4	Microsoft	IT & Technology	USA	66 597,611	6,9%	3
4	3	Coca-Cola Company	Consumer goods	USA	66 520,698	2,7%	1
5	8	Johnson & Johnson	Consumer goods	USA	52 211,804	10,6%	2
6	11	China Mobile	Telco	China	48 679,360	10,8%	1
7	7	Procter & Gamble	Consumer goods	USA	47 930,728	0,3%	3
8	16	Verizon	Telco	USA	47 256,995	38,1%	2
9	9	AT&T	Telco	USA	47 064,167	4,7%	3
10	10	Philip Morris	Consumer goods	USA	46 338,597	3,3%	4
11	5	IBM	IT & Technology	USA	43 708,899	-19,7%	4
12	14	Walmart	Retail	USA	42 397,005	16,0%	1
13	13	Pepsi Group	Consumer goods	USA	41 329,123	8,3%	5
14	12	LVMH Group	Luxury	France	39 829,400	1,2%	1
15	6	McDonald’s	Consumer goods	USA	39 684,648	-17,4%	6
16	19	AB Inbev	Consumer goods	Belgium	35 780,568	19,8%	7
17	15	GE	Utilities	USA	35 609,384	1,5%	1
18	17	Amazon.com	Retail	USA	35 298,194	5,1%	2
19	18	Nestle	Consumer goods	Switzerland	34 288,814	3,8%	8
20	26	Intel	IT & Technology	USA	30 010,403	34,9%	5
21	22	Toyota	Automotive	Japan	28 339,237	10,7%	1
22	20	Walt Disney	Media & Entertainment	USA	28 216,735	1,3%	1
23	29	Wells Fargo	Financial services	USA	27 745,200	31,4%	1
24	21	Volkswagen Group	Automotive	Germany	27 331,830	6,7%	2
25	24	Samsung	IT & Technology	Korea	25 576,054	1,4%	6
26	39	Facebook	IT & Technology	USA	24 208,885	28,1%	7
27	28	SAB Miller	Consumer goods	Great Britain	23 691,703	12,2%	9
28	32	China Construction Bank	Financial services	China	23 407,791	15,2%	2
29	23	Vodafone	Telco	Great Britain	23 222,338	-8,2%	4
30	33	CISCO	Telco	USA	22 892,249	13,9%	8
31	25	Unilever	Consumer goods	Great Britain	22 764,920	-8,6%	10
32	47	Oracle	IT & Technology	USA	21 930,860	26,0%	9
33	40	Tata	Industry	India	21 335,066	15,3%	1
34	38	Boeing	Industry	USA	21 001,092	11,1%	2
35	36	Deutsche Telekom Group	Telco	Germany	20 990,430	9,1%	5
36	34	Daimler Group	Automotive	Germany	20 779,520	3,6%	3
37	31	Pfizer	Pharma, Health & Biotech	USA	20 496,290	-0,7%	1
38	51	UPS	Logistics	USA	20 211,139	28,5%	1
39	50	Agricultural Bank of China	Financial services	China	20 204,587	28,3%	3
40	42	Bank of America	Financial services	USA	20 000,165	9,0%	4
41	46	Novartis	Pharma, Health & Biotech	Switzerland	19 926,286	12,6%	2
42	45	Heineken	Consumer goods	Netherlands	19 257,000	7,8%	11
43	49	Citi group	Financial services	USA	19 032,874	15,9%	5
44	44	BMW AG	Automotive	Germany	18 894,235	3,5%	4
45	35	Diageo	Consumer goods	Great Britain	18 708,440	-3,4%	12
46	43	TELEFONICA	Telco	Spain	18 639,490	2,1%	6
47	37	BASF	Industry	Germany	18 581,500	-3,4%	3
48	48	HSBC	Financial services	Great Britain	18 067,438	9,4%	6
49	63	ICBC	Financial services	China	17 836,059	30,7%	7
50	66	HP	IT & Technology	USA	17 783,600	36,0%	10
51	56	Nike	Durables	USA	17 327,965	19,6%	1
52	30	NTT Group	Telco	Japan	17 208,837	-17,1%	7
53	55	Visa	Financial services	USA	17 007,252	16,7%	8
54	27	McKesson	Pharma, Health & Biotech	USA	16 986,042	26,9%	3
55	41	Exxon Mobil	Utilities	USA	16 578,807	-10,4%	2
56	52	British American Tobacco	Consumer goods	Great Britain	16 506,404	5,6%	13
57	58	Ford	Automotive	USA	15 709,054	10,6%	5
58	68	American Express	Financial services	USA	15 251,626	18,8%	9
59	61	PetroChina	Utilities	China	15 197,678	7,7%	3
60	60	Royal dutch shell	Utilities	Great Britain	14 971,070	6,0%	4
61	108	Bank of China	Financial services	China	14 823,154	54,7%	10
62	53	Red Bull	Consumer goods	Austria	14 819,000	-4,2%	14
63	62	Comcast	IT & Technology	USA	14 208,571	4,1%	11
64	79	Target	Retail	USA	14 152,464	21,8%	3
65	94	Mastercard	Financial services	USA	14 090,936	36,5%	11
66	70	General Motors	Automotive	USA	13 734,535	8,4%	6
67	64	L’Oreal	Consumer goods	France	13 519,200	1,4%	15
68	89	JP Morgan Chase	Financial services	USA	13 396,193	22,9%	12
69	65	Sanofi-Aventis	Pharma, Health & Biotech	France	13 339,150	1,2%	5
70	67	SAP	Business services	Germany	13 170,000	1,7%	1
71	87	France Telecom	Telco	France	13 016,850	17,6%	8
72	76	FedEx	Logistics	USA	12 865,025	10,0%	2
73	113	Unitedhealth	Financial services	USA	12 861,282	37,4%	13
74	69	Christian Dior Group	Luxury	France	12 858,360	1,3%	2
75	98	Walgreens	Retail	USA	12 840,960	28,6%	4
76	71	Robert Bosch GmbH	Durables	Germany	12 727,260	2,3%	2
77	86	CVS	Pharma, Health & Biotech	USA	12 668,711	14,5%	4
78	78	Bayer	Pharma, Health & Biotech	Germany	12 629,461	8,4%	6
79	100	Tencent/QQ	IT & Technology	China	12 610,808	27,7%	12
80	92	Sinopec	Utilities	China	12 415,992	15,7%	5
81	125	Baidu	IT & Technology	China	12 413,071	47,0%	13
82	73	Mitsubishi	Automotive	Japan	12 352,327	3,4%	7
83	88	The Home Depot	Retail	USA	12 258,308	11,4%	5
84		SoftBank	Telco	Japan	12 102,761		9
85	75	H&M	Retail	Sweden	12 075,635	3,2%	6
86	84	BNP Paribas	Financial services	France	12 051,002	8,0%	14
87	72	INDITEX	Retail	Spain	11 956,912	-0,7%	7
88	74	Bertelsmann Group	Media & Entertainment	Germany	11 839,250	0,5%	2
89	59	ArcelorMittal	Industry	India	11 793,071	-16,7%	4
90	77	Ikea	Retail	Sweden	11 720,000	0,3%	8
91	91	Colgate	Consumer goods	USA	11 421,894	6,0%	16
92	111	grupo santander	Financial services	Spain	11 396,664	20,2%	15
93	81	Goldman Sachs	Financial services	USA	11 321,274	0,4%	16
94	54	Tesco	Retail	Great Britain	11 303,173	-22,5%	9
95	93	Honda	Automotive	Japan	11 245,473	7,9%	8
96	141	Pingan Insurance	Financial services	China	11 200,287	54,1%	17
97	96	3M Group	Industry	USA	11 044,420	9,3%	5
98	90	KPMG group	Business services	Netherlands	10 920,800	1,3%	2
99	114	Kraft Foods	Consumer goods	USA	10 831,858	16,7%	17
100	104	BT Group	Telco	Great Britain	10 810,566	10,7%	10

Topul brandurilor în EUROBRAND-100:

CÂTEVA CONSIDERAȚII ASUPRA CLASAMENTULUI

În interiorul celor o sută de branduri se regăsesc multe produse de-ale gurii și de igienă/îngrijire personală

Ca de obicei, majoritatea brandurilor de top sunt /provin din Statele Unite ale Americii. Printre brandurile de top, se află multe din zona cea mai de interes pentru noi, adică DRINK/FOOD & LIFESTYLE, precum și din zona de îngrijire personală și igienă.

BRANDURILE CHINEZEȘTI ÎN PLINĂ ASCENSIUNE

Din prima zonă am da drept exemplu KRAFT FOODS, REDBULL, HEINEKEN, PEPSICO, NESTLE, AB INBEV etc.Din cea de două, merită relevate COLGATE, DIOR, L/OREAL.

Merită, iarăși, semnalat, față de cele trei ediții anterioare – apariția, în top, a tot mai multe firme originare din China, semn că economia chineză își face simțită prezența la vărf.

Topul brandurilor în EUROBRAND-100

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